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Interested In Being A Frenchic Stockist?

Have you heard about the Frenchic phenomena? Are you a retailer looking to increase the footfall in your business? Then you’ve come to the right place. Frenchic Furniture and Wall Paint is UK’s award-winning brand of chalk and mineral paint. Becoming a Frenchic stockist means you join a network of over 600 independently-owned paint retailers worldwide, across four continents.

UAE distributors, White Feathers Trading, are committed to building the Frenchic brand in the UAE through our own store When Shabby Meets Chic, as well as by partnering with independent retail businesses. We will help grow your business with the power of our award-winning, eco-friendly paint, marketing support and expert training.

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Frenchic is a highly-respected, award-winning (UK, Queen’s Award for Innovation) global brand.

Frenchic is currently the fastest growing paint in its category in Europe and the UK.

There are over 600 Frenchic stockists worldwide, growing on a daily basis.

Loyal, affluent customer base: Frenchic has a loyal and passionate customer base in over 4 continents. In addition to this, many successful stockists complement Frenchic with a wide cross-section of products from home furnishings to building materials.

Very competitive price point compared to its direct competition, making it an easy sell.


All stockists receive complementary colour charts; product brochures and window decals.


Regular stockist communications’  and updates via phone, face-to-face meetings and emails.


Stockist information pack which includes all the information you need to make Frenchic Paint a real success within your business.

Full training for up to 3 staff members.

A high level of support from our paint expert helps our stockists to deliver the best possible customer experience.

Special stockist prices for personal use of paint.

Thank you for your interest in becoming a Frenchic stockist.

In order to qualify as a Frenchic stockist, your business would need to fulfill the following criteria:

  • You must be a licenced business authorised to trade.

  • You must have an authorised physical retail location to sell from (online sales are not allowed).

  • You must be able to maintain minimum levels of stock at all times (bearing in mind availability from the headquarters)

  • Stockists must be able to hold demos or run workshops for their customers.

  • Stockists should have a team/dedicated staff member who is trained to give advice and provide knowledge.

  • Stockists should actively use Social Media and have an understanding of the importance of doing so.

Stockist Application Form
What type of premises do you have?

Thank you for your application.

500 Terry Francois Street, San Francisco, CA 94158  /  Tel. 123-456-7890

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