WHEN SHABBY MEETS CHIC
Let’s begin where it matters. Family.
White Feathers is a family business. Built side by side by Muby Astruc and her White Feather, Snickers.
In 2016, on a day none of us can remember, we began life as a Facebook page, showing you our furniture transformations and giving you inspiration on how to up-cycle your homes. We did what we did with passion. Just a girl and her dog. And passion has no choice but to grow. So grow we did. We ended up selling bespoke pieces of our madeover furniture; started taking on custom jobs with your furniture; began teaching workshops on how to wield magic with your brush… And eventually, frustrated with not having the materials we needed to teach you to do what you wanted to do, we decided to source those brands and introduce these game-changing products to the UAE.
And just like that, there we were.
When Shabby meets Chic.
The UAE's first online, one-stop shop for home makeovers on a budget.
And ever so gradually, we continued to grow again, after a heartbreaking pause in 2019. We are now also the GCC wide distributors of this magical Frenchic Paint. By the end of 2021, we hope to open the doors to our first When Shabby Meets Chic boutique at the Radisson Dubai, Damac Hills. You will soon find us on their business level: the third floor, business suite 303, next to our other
business, Astruc and Co Legal Consultancy (headed by my beautiful husband Romain Astruc), and the Dreamworks Spa.
But I digress. Let's go back to what matters, to why you are reading this. To help you understand us better.
When Shabby Meets Chic is a trendsetting paint and furniture art retailer, offering products to help you renovate your homes on a budget. From wall and floor paints, to paints for your outdoor interlock, garages, gates, doors, kitchens, and of course, your furniture, we aim to take the pain away from paint with our eco-friendly, non-toxic, one-step paints. And it doesn't end there: From Frenchic Furniture Paint to Cling On brushes, Tile Stencils, Furniture Transfers and Stamps, and more; we aim to lure your inner artist into being and give you the home of your dreams.
Standing up for cruelty-free produts is important to us. Therefore all our first-rate, environmentally-friendly products are proudly cruelty-free.
We started this chapter with just Muby Astruc and her Snickers. He was an angel who rescued her. She was a journalist and life counsellor turned artist. It was her dream for growing a UAE artisan community that birthed us. We’ve since worked hard and grown organically to get to this point. Every product we sell today is a reflection of hours spent working on various furniture jobs in order to have the money to fund this dream of ours. We began in 2016 as a Facebook page. And we grew. Because of you.
Who knows what tomorrow will bring? But stay close, because we are the amalgamation of you. You are the artists. You are tomorrow’s sellers and creators. We’re here to help. That’s all we’ve ever wanted anyway.